Bernard’s story with el-live Productions is a testament to the power of passion, dedication, and the desire to continuously evolve. Born into a musical family, Bernard discovered his love for music at a young age, mastering the piano and trumpet before venturing into the world of professional gigs as a teenager. His musical journey took him from Canada, where he graduated at the top of his class from the Harris Institute in Toronto, to working with Jimi Hendrix’s cousin, Henri Brown, as a producer, keyboardist, and musical director. After touring Canada and Southeast Asia, Bernard found his home with el-live Productions, joining the Shades Band as a keyboardist, singer, band leader, and eventually, an executive.

From the moment Bernard stepped into the el-live Productions world, his journey has been marked by continuous growth, adaptability, and leadership. Beginning his el-live career in 2008 as a keyboardist with the Shades Band at the Grand Hyatt Brix Bar in Singapore, Bernard immediately made a strong impression. His professionalism, charismatic presence, and sharp sense of style earned him the playful nickname “Prime Minister,” given by Georges, el-live’s founder andCEO, as a nod to Bernard’s polished appearance and poised demeanour.

Bernard’s ability to connect with audiences and deliver electrifying performances set him apart early on. Starting as a versatile musician, he impressed with his rapping, singing, and keyboard skills, all while commanding the stage with his dynamic presence. As he honed his craft, his performances grew even more captivating, with his signature keytar solos becoming a highlight across his shows in Asia. Bernard’s leadership skills emerged as he took on the role of band leader, where he excelled at managing teams, guiding artists, and ensuring high-quality performances.

His transition to an executive role at el-live marked another step in his development, where he focused on business development, utilizing his experience to strengthen el-live’s relationships with hotel operators. His audience-centric approach ensured that every partnership was built on respect and a shared commitment to delivering exceptional live music experiences.

Bernard truly lives the el-live values of being Professional, Fun, and Caring. He’s the kind of person who shows up prepared, respects everyone’s time, and always aims to get the best out of every situation—whether it’s on stage or in meetings with hotel partners. He’s got this calm, positive approach that makes tough situations feel manageable, and he knows how to balance business needs with keeping the team spirit alive. Bernard’s not just about getting the job done; he’s about doing it right, with a smile, and making sure everyone feels good along the way.

But it’s not all business with Bernard; he knows how to keep things fun and light. He’s the guy who will crack a joke at the right moment, turn a stressful situation around, and make work feel less like work. He genuinely cares about people, and it shows in the way he connects with the artists—taking the time to listen, offer support, or even just hang out after a show. Bernard’s approach is all about making everyone feel part of the el-live family, and he’s a big reason why working with el-live isn’t just a job; it’s an experience where everyone feels valued and included.

Bernard’s career at el-live is all about pushing boundaries and never settling. From rocking the stage as a talented musician to steering the ship as an executive, Bernard gets what it takes to make things happen. He blends creativity with sharp business sense, making him a true el-live original. Bernard’s story is proof that when you mix passion, talent, and a whole lot of heart, you become not just part of the team—you help define what it means to be el-live. And knowing Bernard, the best is still yet to come!